Compelled to Contribute

Seven Engagement Actions You Can Take Today

Image of icon employees lined up with one raising their hand as an indication of engagement.

This morning, I visited a well-known fast-food restaurant in hopes of grabbing a “highly nutritious” breakfast on my way to a meeting. As I pulled up to the drive through speaker, I heard “What can I get for you today?” I placed my order and received a short “$5.85”. And then silence. Driving further to the window it was easy to tell that the employee wanted to be anywhere but there. He had a long day ahead. In the end, I received the breakfast, and the order was correct but the experience was lacking. 


Perhaps I’m expecting too much but the level of engagement that I experienced when interacting with this restaurant’s brand was really low. The next time I want breakfast, I will think twice about whether I want to visit that restaurant.

 

Now contrast that visit with one that you’ve likely experienced where an employee is highly engaged, happy to help you and believes in the product that they are selling. It’s a completely different experience and, more than likely, will result in your wanting to not only come back to the business but ask for that particular employee. Long term, you know that this business is more likely to thrive and grow than the former. 


What’s behind engagement and why does it really matter as long as the work is getting done? In short, employee engagement is the demonstrated behavior of employees who are interested in performing their best work not only for a paycheck but because they believe in the business and what it stands for. 


It’s the demonstration of a conscious commitment to spread the brand message and leads to employees exhibiting discretionary effort… the “more-than-minimum” effort that often makes the difference between a poor and incredible customer experience. It yields something greater than passive agreement and compliance. It’s also one of the reasons that businesses with highly engaged employees tend to outperform their competition by just over 200%.


The neuroscience behind employee engagement is interesting. When someone is highly engaged in their activities, the brain chemical dopamine is released and it activates the “reward” and self-regulation circuitry. The “threat” circuitry is also activated but to a much lesser degree. The result is an individual who wants to keep themselves in that reward state. Because the dopamine is released into the pre-frontal cortex (the “thinking” part of the brain) and other related regions, there’s a positive effect on several cognitive and emotional functions. 


Over the last two years, it’s become increasingly important to focus on employee engagement, especially when it comes to managing the effects of the changes we’ve experienced in work environment, location and process. Middle managers in particular have had to develop an even better understanding about the importance of engagement and how it can be driven even in a hybrid environment. 


How is your organizational health when it comes to employee engagement levels?


Can your employees visualize what happens when they are successful in their roles?


Do you notice that your employees are staying connected and interested in the nature of their responsibilities and your company overall?


Do you observe them putting discretionary effort into their activities to ensure successful outcomes?


Does your customer experience feedback suggest that employees are doing as much as they can to build your brand?


Is there regular and proactive communication occurring throughout your team about how to further improve and innovate?


Do you get the sense that employees trust and care for one another, building a sense of belonging and motivation?


It’s about far more than simply making sure that your employees are “happy”. Happy is fleeting. Focus on driving engagement. 


Here's how...

  • Hire right - Make sure that you are only candidates who appear to have the capability and capacity to be engaged in what you're doing.
  • Talk with them about the purpose and impact of the business looking for connections with their personal interests.
  • Help them clearly understand the vision of what’s to come - Make sure there is clarity on purpose and direction.
  • Provide the proper tools and resources for them to get the job done. 
  • Make sure that the values of the organization are consistent with how business actually gets done.
  • Work with your middle managers and front-line leaders to ensure that they are driving a sense of connection between your employees and the organization.
  • Take the time to recognize and appreciate situations where people are impactfully demonstrating your values
  • Remember that the biggest contributor to employee engagement is their relationship with leadership. 
  • Find opportunities to be a living example of how to drive engagement in others.
  • Provide opportunities to learn and grow, regardless of whether it involves a position change. 
  • Trust and support your employees as they take calculated risks
  • Find the means to support a healthy work/life balance (for yourself as well)
  • Support opportunities to speak freely.  There is real value in two-way communication
  • Recognize significant progress as well as results


Engagement plays a major role in driving retention and results. Make it a part of your operating playbook.

Brian Wallace • August 10, 2022
By Brian Wallace April 29, 2026
From Theory to Execution - Building a Culture That Demands Leadership If leadership excellence isn’t about knowledge, then what is it about? It’s about building an environment where leadership is required, visible, and unavoidable. Most organizations never get there. Here’s how the ones that do think differently. Step 1: Define Leadership in Behavioral Terms “Be a better leader” is meaningless. Instead, define leadership like this: “Addresses performance issues within 48 hours” “Delegates decisions with clear ownership and authority” “Drives clarity by aligning team priorities weekly” If you can’t see it, you can’t manage it. Step 2: Make Leadership Measurable What gets measured gets managed. Ask: Are decisions being pushed down or pulled up? Are leaders developing successors or creating dependency? Is accountability consistent across teams? Are new ideas being generated? If leadership isn’t measured, it becomes subjective - and subjective standards don’t scale. Step 3: Align Consequences with Expectations This is where most organizations fail. They say leadership matters, but they tolerate: avoidance of difficult conversations inconsistent accountability leaders who produce results but damage culture siloed and self-optimizing behavior You can’t have leadership excellence without consequences for non-leadership behavior . Step 4: Build Leadership into the Operating System Leadership isn’t a program. It’s how the business runs. It shows up in: how meetings are conducted how decisions are made how performance is reviewed how feedback is delivered If leadership only shows up in training sessions, it won’t stick. Step 5: Create Cultural Pressure for Leadership The strongest cultures don’t rely on top-down enforcement. They create peer-level expectations. Leaders hold each other accountable, teams expect clarity and ownership, and underperformance is addressed quickly and directly Leadership becomes the norm, rather than the exception. The Payoff When leadership becomes part of the system, execution speeds up, decision-making improves, teams take ownership, and senior leaders get out of the weeds. And the organization finally operates at the level its strategy demands. Final Thought Most companies are trying to teach leadership. The best companies build environments where leadership is the only way to succeed . That’s the shift. And once it happens, everything else gets easier.
By Brian Wallace April 29, 2026
Let’s address the uncomfortable truth: Most leaders already know what they should be doing. They just don’t do it consistently. Not because they’re incapable - but because something is working against them. What’s Really Holding Leaders Back? It’s not a lack of awareness. It’s a combination of three forces that quietly shape behavior: 1. Success Has Trained Them to Stay the Same Leaders are promoted because they deliver results. So they double down on what got them there: solving problems themselves moving quickly by making decisions solo stepping in when things go sideways The problem? Those behaviors don’t scale. But letting go of them feels risky. So they don’t. 2. Short-Term Pressure Overrides Long-Term Discipline In theory, leaders know they should: coach instead of direct develop instead of fix empower instead of control But in reality? Deadlines hit. Clients escalate. Revenue matters. So they revert to speed and control because it’s faster right now. And just like that, long-term leadership development loses to short-term execution pressure. 3. The Organization Quietly Rewards the Wrong Behavior Watch closely and you’ll see it - the leader who “jumps in and saves the day” gets praised. Or the leader who builds a self-sufficient team gets overlooked. Or perhaps the leader who avoids conflict keeps the peace and avoids backlash. Organizations say they want leadership excellence. But their reward systems often reinforce the opposite. Why This Matters More Than You Think When leaders don’t change: their teams don’t grow decision-making stays centralized innovation slows burnout increases at the top And eventually, the business hits a ceiling that no strategy can fix. The Real Work of Leadership Development If you want leaders to change, you have to change the environment around them. That means: redefining what “good leadership” looks like aligning incentives with the behaviors you want creating consequences for avoiding leadership responsibilities Because people don’t rise to expectations. They rise to what the system reinforces .
Executive team sitting around a conference table.
By Brian Wallace April 29, 2026
Most companies don’t lack leadership knowledge—they lack execution. Discover why leadership fails and what it takes to turn insight into results.